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Carbona Washing Machine Cleaner with ACTIVE CHARCOAL


Product Description

Carbona Washing Machine Cleaner with ACTIVATED CHARCOAL attracts and binds odor-causing residues, dirt, and limescale for a complete machine clean. Charcoal is a naturally-occurring miracle ingredient that, when activated, becomes extremely porous and acts like a “sponge magnet” to effectively absorb dirt and impurities.


-First washing machine cleaner featuring ACTIVE CHARCOAL
-Active Charcoal products dollar sales are accelerating – Based on IRI Multi-Outlet data for the 52 weeks ending August 13, 2017, there are 140 Active Charcoal products (led by ---
osmetics) that combined for $151MM, which is a +$97MM increase VYA
-Active Charcoal products are gaining in interest and awareness – The average number of monthly searches1for Activated Charcoal in 2015 was 63,000.  That number has increased to 162,000 in 2017, up +160% VYA
-Absorbs and Removes dirty residues, odors, and limescale
-Protects and Maintains machine parts and rubber seal
-More Eco-Friendly because it uses 78% less packaging materials2
-Single Use and OPP will incentive new consumer trial and faster repeat

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